Update: 03.10.2023
Last week: 38 week 2023 (18.09.2023 - 24.09.2023)
Last full month: August 2023
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 6 934 | 7.1% | 9.0% | 0.2 | 13 741 308 | 8.0% | 7.6% | 0.3 | 4.3% |
| MoM | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| YTD | 230 658 | 40.8% | 8.8% | 2.3 | 430 591 897 | 42.2% | 7.4% | 1.7 | 4.9% |
| MAT | 312 704 | 53.5% | 8.8% | 2.4 | 578 372 382 | 56.8% | 7.4% | 1.9 | 11.6% |
| BRAINMAX | |||||||||
| WoW | 976 | 8.8% | NA | NA | 3 421 797 | 10.1% | NA | NA | NA |
| MoM | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| YTD | 29 699 | 1370.2% | NA | NA | 101 134 773 | 1397.2% | NA | NA | NA |
| MAT | 37 866 | 1774.6% | NA | NA | 127 148 448 | 1782.3% | NA | NA | NA |
| GOLDLINE PLUS | |||||||||
| WoW | 14 597 | -5.1% | 46.7% | -0.6 | 45 968 098 | -7.1% | 40.8% | -0.2 | -3.9% |
| MoM | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| YTD | 660 618 | 32.4% | 44.5% | 3.4 | 2 026 684 084 | 38.1% | 39.7% | 4.4 | 22.4% |
| MAT | 838 594 | 41.1% | 44.7% | 4.2 | 2 538 627 866 | 45.3% | 39.8% | 5.4 | 27.7% |
| MODELAX-N | |||||||||
| WoW | 21 177 | 4.6% | 19.1% | 0.6 | 6 983 371 | 5.5% | 10.2% | 0.3 | 1.1% |
| MoM | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| YTD | 827 600 | 310.7% | 18.7% | 13.8 | 261 940 628 | 283.3% | 10.4% | 7.6 | 8.1% |
| MAT | 987 466 | 390.0% | 16.9% | 13.3 | 316 039 634 | 362.4% | 9.5% | 7.5 | 4.1% |
| REDUXIN | |||||||||
| WoW | 9 745 | -5.7% | 31.2% | -0.6 | 46 868 872 | -8.1% | 41.6% | -0.6 | -3.9% |
| MoM | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| YTD | 496 209 | 5.8% | 33.5% | -5.2 | 2 166 370 115 | 6.3% | 42.4% | -6.6 | 22.4% |
| MAT | 629 345 | 8.4% | 33.6% | -6 | 2 702 994 241 | 5.7% | 42.3% | -8 | 27.7% |
| REDUXIN FORTE | |||||||||
| WoW | 2 691 | -7.4% | 8.6% | -0.3 | 10 761 718 | -10.0% | 9.6% | -0.3 | -3.9% |
| MoM | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
| YTD | 124 164 | 41.6% | 8.4% | 1.1 | 479 021 946 | 44.8% | 9.4% | 1.4 | 22.4% |
| MAT | 155 180 | 47.9% | 8.3% | 1.1 | 598 372 160 | 53.0% | 9.4% | 1.7 | 27.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 230 658 | 40.8% | 8.8% | 2.3 | 430 591 897 | 42.2% | 7.4% | 1.7 | 4.9% |
| BRAINMAX | 29 699 | 1370.2% | NA | NA | 101 134 773 | 1397.2% | NA | NA | NA |
| GOLDLINE PLUS | 660 618 | 32.4% | 44.5% | 3.4 | 2 026 684 084 | 38.1% | 39.7% | 4.4 | 22.4% |
| MODELAX-N | 827 600 | 310.7% | 18.7% | 13.8 | 261 940 628 | 283.3% | 10.4% | 7.6 | 8.1% |
| REDUXIN CAPS | 496 209 | 5.8% | 33.5% | -5.2 | 2 166 370 115 | 6.3% | 42.4% | -6.6 | 22.4% |
| REDUXIN FORTE | 124 164 | 41.6% | 8.4% | 1.1 | 479 021 946 | 44.8% | 9.4% | 1.4 | 22.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 312 704 | 53.5% | 8.8% | 2.4 | 578 372 382 | 56.8% | 7.4% | 1.9 | 11.6% |
| BRAINMAX | 37 866 | 1774.6% | NA | NA | 127 148 448 | 1782.3% | NA | NA | NA |
| GOLDLINE PLUS | 838 594 | 41.1% | 44.7% | 4.2 | 2 538 627 866 | 45.3% | 39.8% | 5.4 | 27.7% |
| MODELAX-N | 987 466 | 390.0% | 16.9% | 13.3 | 316 039 634 | 362.4% | 9.5% | 7.5 | 4.1% |
| REDUXIN CAPS | 629 345 | 8.4% | 33.6% | -6 | 2 702 994 241 | 5.7% | 42.3% | -8 | 27.7% |
| REDUXIN FORTE | 155 180 | 47.9% | 8.3% | 1.1 | 598 372 160 | 53.0% | 9.4% | 1.7 | 27.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 6 934 | 7.1% | 9.0% | 0.2 | 13 741 308 | 8.0% | 7.6% | 0.3 | 4.3% |
| BRAINMAX | 976 | 8.8% | NA | NA | 3 421 797 | 10.1% | NA | NA | NA |
| GOLDLINE PLUS | 14 597 | -5.1% | 46.7% | -0.6 | 45 968 098 | -7.1% | 40.8% | -0.2 | -3.9% |
| MODELAX-N | 21 177 | 4.6% | 19.1% | 0.6 | 6 983 371 | 5.5% | 10.2% | 0.3 | 1.1% |
| REDUXIN CAPS | 9 745 | -5.7% | 31.2% | -0.6 | 46 868 872 | -8.1% | 41.6% | -0.6 | -3.9% |
| REDUXIN FORTE | 2 691 | -7.4% | 8.6% | -0.3 | 10 761 718 | -10.0% | 9.6% | -0.3 | -3.9% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 25 880 | -6.3% | 8.7% | -0.6 | 50 370 911 | -5.4% | 7.2% | -0.6 | 0.0% |
| BRAINMAX | 3 867 | 0.9% | 100.0% | 0 | 13 734 349 | 5.0% | 100.0% | 0 | 0.9% |
| GOLDLINE PLUS | 74 773 | -2.8% | 47.0% | 0.2 | 235 138 501 | 0.2% | 40.6% | 0.1 | -3.2% |
| MODELAX-N | 98 106 | -8.4% | 17.8% | -1.9 | 31 420 165 | -7.9% | 9.7% | -0.9 | 1.3% |
| REDUXIN CAPS | 50 751 | -2.8% | 31.9% | 0.2 | 245 850 741 | 1.4% | 42.4% | 0.6 | -3.2% |
| REDUXIN FORTE | 14 174 | -10.3% | 8.9% | -0.7 | 58 016 501 | -6.0% | 10.0% | -0.6 | -3.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs